Kanye West fans plan to stream 'Hey Mama' all day instead of Taylor Swift's new album

Saturday, 11 November 2017, 11:25:34 PM. Kanye West's mother died 10 years ago—and rap fans are honoring her memory with a viral campaign to get 'Hey Mama' on the charts.
Share Culture Kanye West Taylor Swift Donda West Music Friday is a big day for Taylor Swift. The pop star's sixth album, Reputation, will be released after several months of heated anticipation.  It's a significant day for Swift nemesis Kanye West, too—though for sadder and more personal reasons. It's the 10th anniversary of the rapper's mother's death. Donda West died on November 10, 2007, following liposuction and breast-reduction surgery. (The cause was deemed to be post-operative heart disease.) Are Swift's album drop and the anniversary of West's mother's death related? The date is likely just a coincidence, though some West fans have been furious that Swift would choose that particular day for Reputation. Keep up with this story and more by subscribing now ok i was done complaining about taylor swift i felt gross n w/e and then i saw this n absolutely fuck taylor swift pic.twitter.com/ws9LYkmeFu — darcie wilder (@333333333433333) August 25, 2017 His fans are doing more than fuming, though. With Reputation's release date looming, they've launched a campaign to get West's song "Hey Mama" to land on the streaming charts Friday as a tribute to the rapper's mother—and, perhaps, undermine Swift's big day. The idea seems to have originated with an August post on the Kanye subreddit, which proposes a bitter streaming war between the pop rivals: Basically, Taylor Swift has released a Kanye diss track, taken shots at Kim's Paris robbery, and has stolen Kanye's font and cover...Read more
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