Content Marketing Institute founder Joe Pulizzi stepping down in 2018

Sunday, 05 November 2017, 09:29:35 PM. Joe Pulizzi is leaving the company he founded, Content Marketing Institute, on Jan. 1.
CLEVELAND, Ohio -- Self-described content marketing evangelist Joe Pulizzi is leaving the company he founded, Content Marketing Institute, on Jan. 1. Pulizzi, 44, made his announcement in a blog post published on the Content Marketing Institute (CMI) website Sunday, Oct. 29. CMI teaches brands how to attract and retain customers through multi-channel, multi-platform storytelling. Pulizzi is the guiding hand behind CMI's signature event, Content Marketing World, which calls itself the largest in-person content marketing event in the world. "I've been given a very rare gift in that I can step away and focus on some things that I may have been neglecting over the past few years," Pulizzi wrote. "As Alexander Hamilton says in the musical 'Hamilton,' 'I am not throwing away my shot.' My plan is to truly lean in to this and see where the journey leads me." The transition has been in the works since UBM, a London-based event and media company, acquired CMI in June 2016 for $17.6 million, he said in an interview. At that time, Pulizzi stepped down as CEO of CMI, and moved to the position of brand director. Six months later, his wife and co-founder Pam Kozelka, left her job as operations director, Pulizzi said. "It was planned," Pulizzi said by phone about his exit. "I didn't want to move away until I knew the company was in good hands. If I had some concerns, I wouldn't leave." Stephanie Stahl, who served as vice president of content marketing for UBM Americas technology group,...Read more
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