Redline Steel CEO turns failure into success

Sunday, 05 November 2017, 09:43:13 PM. Erwin's goal to be 'the Amazon of home decor'
Jennifer R. Statham For AL.com Redline Steel Founder and CEO Colin Wayne Erwin is a social media guru disguised as the unassuming owner of a home decor steel company. The 28-year-old self-described "serial entrepreneur" talks about his mishaps and failures before talking about his successes in social media or steel. In fact, Erwin talks freely about one business mishap, opening an Extreme Nutrition store in south Huntsville that was only in operation for six months. "I lost probably $70,000 plus shutting down that Extreme Nutrition, so that was a tough pill to swallow, but I don't regret it because I learned a lot from those failures," Erwin said. "I would say my success today is because of that failure." The Huntsville native says learning to commit to a single "vertical," or to a single industry niche, has helped mold his work focus. Now Erwin owns Redline Steel, located in Huntsville, which is one of the largest customized steel manufacturers in the United States, specializing in home decor steel pieces. "My advice for any entrepreneur is that I think a lot of it is derived off of your thought process and your work ethic. Look at this new business as a baby, a newborn baby, and you have to give it 100 percent attention all day, everyday. If you neglect it, it could hurt, and it will eventually die," Erwin said. "If you live for the weekends this is not the place for you. You need to be all in or don't even jump in at all, because you're going to lose." "Really deep dive...Read more
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