This Chicago startup lets you order snacks to your seat. Can it compete with entertainment giants?

Wednesday, 15 November 2017, 06:34:47 AM. Chicago startup FanFood is bringing app-based food ordering to live events, allowing you to get food and drink without having to miss a play or song. But the company faces stiff competition from industry heavyweights.
Chicago startup FanFood is bringing app-based food ordering to live sports, concerts and other events, allowing you to get food and drink without having to miss a play or song. But the company faces stiff competition from industry heavyweights. Launched in May, FanFood’s app looks much like Grubhub or Caviar, but delivers concessions to your seat at a venue instead of to your front door, typically at a $1 to $3 upcharge per item. Customers can also pick up their food themselves but skip the line by pre-ordering. “Technology has only been making it easier to stay at home, to kick up my feet and watch (an event) on HDTV,” said FanFood co-founder Carson Goodale. “Why am I going to pay an arm and a leg to go to the event and then miss half the action while I’m trying to wait in line for beer?” FanFood says it has worked with six venues in Texas, Iowa and California. The company offers recurring service for events at Avaya Stadium, where the San Jose Earthquakes play soccer; the Austin360 Amphitheater; two golf courses in Austin; and the Iowa Cubs’ minor league baseball stadium in Des Moines, Principal Park. It also served at the Formula 1 Grand Prix in Austin this year. Neither FanFood nor its competitors serve any Chicago stadiums yet. FanFood supplies venues and their food service providers the back-end web and mobile apps; the technology hardware to run it, like a tablet; and a manager to oversee operations at the particular venue. The startup will also hire delivery runners...Read more
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