A Brooklyn-based startup is making luxury sneakers regular people can afford

Friday, 13 October 2017, 10:47:50 AM. Without the drastic logos of big name brands, Greats' execution of classic styling done in premium quality, make for minimalistic sneakers ideal for modern...

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Many of today's most popular sneakers are made by big-name sportswear companies, so finding a stylish or trendy pair is easy. But like all high-profile brands, you can expect masses of people flock towards them as well.

Stepping away from sportswear brands and going to smaller designer companies might seem like the best way to get truly unique sneakers, but they come a major cost. If luxury-grade quality and classic footwear styling is what you're after, Greats is one of the best places to buy sneakers, and show the world a bit of your personality.

Founded in 2014 by Ryan Babenzien and footwear designer Jon Buscemi in Brooklyn, Greats draws styling cues from the iconic sneaker silhouettes people have come to love and elevates the footwear with premium Italian craftsmanship and minimalist designs free of flashy logos. 

The best part about Greats sneakers is that they're affordable. Since its inception, the brand carved a lane in the industry for footwear with the quality that you'd expect on $1,000 designer sneakers for about what you'd pay for sneakers from your favorite sportswear brand by sticking to an online-only, direct-to-consumer business model.

Following much success, Greats is now teaming up with Nordstrom to release an exclusive collection in select stores and on nordstrom.com, while remaining affordable.

Greats sent over a few pairs for me to try out, and it has easily become one of my favorite sneaker brands of all time.

As a sneaker writer and a long-time sneaker collector, I've been able to experience the different levels of quality you can expect in sneakers, and Greats is definitely one of the best I've worn. 

Glue stains, chipped paint, cheap cuts of leather, and poor cushioning regularly make their way into products released by many of the biggest names in footwear. With Greats you definitely won't experience any of that.

If you're looking for luxury-quality sneakers you can actually afford, Greats is the place to shop for them.

Shop all luxury sneakers at Greats and Nordstrom now.

Check out my thoughts on the Nordstrom-exclusive Royale Vintage and the Pronto Nero sneakers, below:

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