Chef Marcus Samuelsson shows his dedication to cultural diversity

Saturday, 11 November 2017, 04:38:36 PM. NEW YORK — It’s understandable if it seems as though Marcus Samuelsson never sleeps.
NEW YORK — It’s understandable if it seems as though Marcus Samuelsson never sleeps. The affable New York-based chef and restaurateur, who recharged the Harlem dining scene with his restaurant Red Rooster in 2010, recently opened its first outpost, Red Rooster Shoreditch, along with the taqueria Tienda Roosteria, in London. He now operates 15 restaurant brands, from Streetbird Rotisserie, also in Harlem, to Norda Bar & Grill in Goteborg, Sweden, where he grew up. Last October, Samuelsson released a cookbook, “The Red Rooster Cookbook: The Story of Food and Hustle in Harlem,” an ode to the neighborhood’s cultural diversity, and he now narrates a tour of Harlem on the app Detour. “I think people have a strong thirst for this history, and a big part of it is here in Harlem,” he said. The following are edited excerpts from a conversation with Samuelsson at Red Rooster. Q: What influenced you to narrate an app tour of Harlem? A: When people come to Harlem, they see the Apollo Theater, stop by one of the famous restaurants, take a picture and get back on a bus. I want them to engage with us the way they would in other communities of culture. Q: Red Rooster, along with Ginny’s Supper Club, were game-changers for the uptown experience. What were your biggest learning experiences with these two venues? A: I didn’t fully understand Harlem and wanted to make sure that I studied it, and not just Lenox (Avenue) and Frederick Douglass (Boulevard), but also (Holcombe) Rucker Park and...Read more
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