Cam Newton loses endorsement deal after 'sexist' comment to female beat reporter

Friday, 06 October 2017, 06:55:32 AM. Cam Newton is in hot water for saying it was “funny” for a female to ask him about routes. But, the backlash he’s received is nothing to laugh about.

Carolina Panthers quarterback Cam Newton is in hot water after a "sexist" comment to a female reporter.

Sports reporter and Arizona State University alumna Jourdan Rodrigue asked Newton about wide receiver Devin Funchess' ability to get open during a press conference Wednesday.

With a smirk, he said it was "funny" for a female to ask him about routes before answering the question.

However, the backlash he's received is nothing to laugh about.

Dannon sacks Newton

Yogurt company Dannon cut ties with the former league MVP and Heisman trophy winner the day after his remarks.

"We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women," Michael Neuwirth, senior director of external communications for Dannon, said in an email to USA TODAY Sports.  

Newton served as a spokesperson for Dannon’s Oikos line of Greek yogurt since 2015, including several television ads.

“It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It's simply not OK to belittle anyone based on gender. We have shared our concerns with Cam and will no longer work with him,” Neuwirth added.

His other endorsements include Under Armour, Gatorade, Beats By Dre and Buick, none of which have issued a statement.

'There is no excuse for these tweets'

Rodrigue is in some hot water herself after several racist tweets were discovered on her account Thursday.

The Charlotte Observer reporter, issued an apology on Twitter Thursday morning after old tweets were found on her account.

"I apologize for the offensive tweets from my Twitter account from 4/5 years ago," she tweeted.

In the now-deleted tweets, Rodrigue said her dad was "being super racist," referred to his jokes as "the best. Racist jokes the whole drive home" and retweeted an account that used the N-word.

"There is no excuse for these tweets and the sentiment behind them. I am deeply sorry and apologize," Rodrigue continued.

The tweets were dug up in midst of the Newton controversy.

The backlash

Newton's comments generated a wave of support for the Charlotte Observer beat reporter who found herself in the middle of a controversy for trying to do nothing more than her job.

Several sports news media organizations — including the Associated Press Sports Editors — and the NFL denounced Newton’s comments in the hours that followed.

"The comments are just plain wrong and disrespectful to the exceptional female reporters and all journalists who cover our league,” NFL spokesman Brian McCarthy said in the statement to USA TODAY Sports. “They do not reflect the thinking of the league."

“The Pro Football Writers of America strongly condemn Cam Newton’s demeaning comment toward a female media member Wednesday afternoon,” the association said in its statement.

Many women who work in sports took to social media to express their disappointment:

USA Today contributed to this article.

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Article Cam Newton loses endorsement deal after 'sexist' comment to female beat reporter compiled by www.azcentral.com