ESPN launches 'SportsCenter' on Snapchat

Wednesday, 15 November 2017, 06:27:44 AM. ESPN is reimagining its flagship “SportsCenter” news show for Snapchat, the mobile app known for its disappearing photo and video messaging.
is reimagining its flagship “SportsCenter” news show for , the mobile app known for its disappearing photo and video messaging. “SportsCenter” on Snapchat launches today as three- to five-minute shows with the DNA of the original franchise, but an attitude targeting the social media platform’s primarily under-25 users. “This is a product that we are building specifically for Snap and a Snap audience,” said Glenn Jacobs, ESPN’s senior coordinating producer of “SportsCenter” and news. “Although we’ll certainly cover news and certainly react to news, it’s more about sharing cool stuff with sports fans and in a fun, exciting, energetic Snapchat format.” The ESPN hosts won’t be sitting behind desks in suits and ties, and turning to highlights. They’ll dress more casually, their individual personalities will drive the shows’ content, and the camera will be up close and personal. “SportsCenter” on Snapchat is a little more provocative than the TV version, said Elle Duncan, a “SportsCenter” TV anchor and Snapchat host. “We come in the mornings to do the Snapchat show, and it’s like, ‘Elle, what’s getting on your nerves today? Who’s pissing you off today? What do you want to talk about?’ ” she said. “It’s trying to approach each thing with the appropriate type of tone — making sure that I’m appealing to the younger demo that we’re looking to appeal to on Snapchat.” “SportsCenter” on Snapchat debuts at 5 p.m. today with Emmy-winning host Katie Nolan. Its regular schedule starts...Read more
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