Star’s historic deal: ‘Unlike anything we’ve done before’

Wednesday, 13 September 2017, 02:19:51 PM. RUSSELL Westbrook has signed a monster 10-year extension deal with Nike’s Jordan brand that will be the most lucrative endorsement deal for a Jordan athlete.
Tom Ford Spring/Summer 2018 Runway Show - Arrivals RUSSELL Westbrook has signed a monster 10-year extension deal with Nike’s Jordan brand that will be the most lucrative endorsement deal for a Jordan athlete. Coming off the back of a remarkable 2016-17 season in which he became only the second man in NBA history to average a triple-double, while also leading the Thunder into the playoffs and claiming his first MVP trophy. Having joined the brand back in 2013, the signing of this extension will keep him with the company through the 2025/26 NBA season and will bring with it his first signature shoe which will be “unlike anything that Jordan Brand has done before,” an industry source told ESPNs Nick DePaula . With both on and off court sneakers a part of the deal, Jordan Brand will contribute an annual donation to Westbrook’s ‘Why Not’ Foundation. The lucrative deal between the two sides also includes an “ambassador clause” meaning Westbrook will have appearance opportunities and legacy potential even once he retires. It’s unclear how big an impact the shoe deal will have on Westbrook’s NBA future with the MVP’s contract situation set to be one of the biggest talking points heading into the 2017-18 season. It was the best of times. It was the blurst of times. Source: AFP Westbrook has a clause in his favour to remain with the Thunder until the end of the 2018-19 season if he wants to — but he can also choose not to activate the clause and become a free agent at the end of this...Read more
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