The Neymar of NBA is heading to the UK for a London game in January

Friday, 13 October 2017, 10:48:58 AM. The Boston Celtics point guard was involved in the biggest pre-season transfer story of the summer, like PSG and Neymar, and will now star in a game in London.
Kyrie Irving recently moved to the Boston Celtics. Getty Images There will be three star attractions at the NBA’s annual London game in January — the Philadelphia 76ers, the Boston Celtics and Celtics point guard Kyrie Irving. Irving has been at the centre of basketball’s biggest pre-season storyline during the summer, a mirror image of the transfer of Neymar from Barcelona to Paris Saint-Germain that captured the footballing world’s attention. Just as Neymar left one of Europe’s very best teams in order to emerge from Lionel Messi’s shadow, Irving left his role as supporting act to LeBron James at the Cleveland Cavaliers to take a starring role at the Boston Celtics. For Celtics president Rich Gotham, Irving possesses the kind of pull that will grab the attention of fans in the capital. "The visibility of a team benefits from having those star quality players," Gotham told City A.M. Kyrie Irving. Getty Images "When I got off the plane in London the customs agent saw I was from Boston and said ‘Oh, you guys have got Kyrie Irving now’. He’s one of those players who’s known globally, he’s got that charisma and style in his game much like those Premier League players who are recognised around the world and attract fans. "Back when we were here in 2007, we had great players like Kevin Garnett but they weren’t as familiar to average fans because social media hadn’t yet exploded, content wasn’t quite as available, individuals weren’t as branded." Building an...Read more
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