Under Armour releases Thanksgiving day data on MyFitnessPal users' workouts and food consumption

Wednesday, 15 November 2017, 02:49:20 PM. People who use Under Armour's fitness tracking app MyFitnessPal found time to log some workouts in between their Turkey dinners on Thanksgiving.
People who use Under Armour's health and fitness tracking app MyFitnessPal found time to log some workouts in between Turkey dinners on Thanksgiving. Calories consumed and workouts logged were among findings the Baltimore sports apparel brand released late Sunday. Under Armour, which acquired the creators of MyFitnessPal and Endomondo for $560 million last year, has been collecting data on workouts and food trends from the 190 million global users of its Connected Fitness platforms. That also includes MapMyFitness. Under Armour said all of its Connected Fitness platforms have generated 100,000 daily downloads this year so far, with users logging 740 million workouts and 8 billion foods this year to date. Here are some of the trends for MyFitnessPal users in the U.S. on Thanksgiving day alone: -Traditional Thanksgiving foods were consumed less, on a per user basis, both this year and last year. From Tom Brady to Misty Copeland, Under Armour is increasing the ranks of celebrities who pitch their products.  -Thanksgiving was a more active day than a non-holiday Thursday, with both men and women burning more calories that day than the same day the week prior, with increases of more than 15 percent to more than 16 percent in average calories burned. -Users in Georgia, Utah and California had the highest averages for calories burned in workouts. The least active states were Alaska, North Dakota and Wyoming. -Men ate more than women, consuming, on average, 570 more calories on...Read more
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