You can now shop for Target stuff on your Google Home

Friday, 13 October 2017, 03:31:55 PM. A new partnership adds Target inventory to Google Express delivery and Google Home smart speakers.
The Target move follows a similar partnership between Walmart and Google. Target is making a big move into Google Express. After testing out the Google Express delivery service in New York City and California, the big-box retailer said Thursday it's now expanded nationwide on the Google Express website and app and on the Google Home smart speaker via voice shopping. The two companies are also partnering up to build their relationship, with more Target services coming to Google Express starting next year. Target's push to expand on Google Express comes just ahead of the holiday-shopping season and right after Walmart popped up Google Home last week. These companies all likely see a major threat in Amazon, which currently soaks up 40 cents of every dollar spent online in the US and has become the default search engine for product searches for most Americans, according to researchers. Voice-based shopping is still in its infancy, with most consumers not yet used to buying paper towels or shampoo using a smart speaker like Google Home or Amazon Echo. Still, it seems Google, Walmart and Target don't want to see Amazon -- which has a dominant position in smart speakers today -- to run away with the new market. With Google lacking warehouses full of products and Walmart and Target lacking smart speaker hardware, it makes sense for them to combine forces. The Google partnerships could also give buyers of its smart speakers more selection and help keep up competition in the...Read more
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